In the current era of rapid business iteration, the packaging and printing industry faces both opportunities and challenges. Global economic fluctuations, fluctuations in raw material prices, coupled with a surge in consumer demand for personalized packaging, have led to rising operating costs and squeezed profit margins for businesses. According to market research firm Statista, the global small batch packaging printing market has grown at an average annual rate of 8.2% over the past five years, and is expected to exceed $28 billion by 2025. Small batch and personalized orders have become a new trend in the industry.
Traditional printing factories are struggling in this wave. The chaotic production management, diverse products, and small batch sizes result in frequent re quotation and design of orders, complex and variable processes, difficulty in controlling production progress, and delays in delivery becoming the norm; Low equipment utilization, long time consumption for adjusting machines, changing molds, and other environmental factors; The labor and management costs continue to rise, making cost control difficult.
The emergence of digital printers has brought a breakthrough to the industry. It adopts printless printing technology, which subverts the traditional mode of printing requiring plate making. Designers can modify digital files at any time without the need to remake them due to design changes, greatly reducing the cycle from creativity to finished products and making design more free and flexible.
Packaging Box Digital Printer
In terms of personalized customization, small batch packaging digital printers have significant advantages. The same batch of packaging can present different patterns, text, and colors to meet consumers' pursuit of unique packaging. The cosmetics industry is a typical beneficiary. A well-known beauty brand used digital printers to produce 500 sets of limited edition customized packaging, which was delivered in a short period of time and sparked social discussion, driving sales to increase by 30%.
Small batch and fast delivery is the core competitiveness of digital printers. Traditional printing faces small batch orders, with high plate making costs resulting in high unit costs and production cycles of up to 7-10 days. Digital printers can start printing immediately without complex preparation, and the average delivery cycle is shortened to 2-3 days. This is highly attractive for some emerging brands, e-commerce companies, and enterprises conducting short-term promotional activities. The 4 color box printing machine and printer is very suitable for fast sample production. Enterprises can flexibly place orders according to market demand, without the need for large stockpiling, reducing inventory costs, and quickly pushing products to the market,
digital printer for corrugated box
As the core technology of digital printers, inkjet digital printing is easy to operate, requires low skills from operators, occupies small equipment space, and is easy to install and debug. The rich variety of ink is suitable for various materials, and its environmental performance is also in line with the trend of green printing.
Digital printers break the limitations of traditional packaging printing with innovative technology, making personalized customization and fast delivery in small batches a reality, effectively solving the pain points of traditional printing factories. In future competition, digital printers will undoubtedly become a key driving force for enterprises to enhance competitiveness and achieve sustainable development.
Traditional printing methods face high unit costs and long production cycles when facing small batch orders due to the high cost of preliminary preparation work (such as making printing plates), making it difficult to meet customers' demand for fast delivery. Digital printers are completely different. They do not require complex pre production work and can print immediately upon startup. They can quickly respond to small batch orders and achieve fast delivery.
